Nowadays, recruiters are multi-faceted. Candidates ought to fit their watchful criteria if they want to be hired. Recruiters also need to carry out numerous tasks. This calls for a few shortcuts in the process.
As a business, you need assurance that your jobs are visible and that anyone who is your candidate gets a good experience. Fortunately, there are many ways you can achieve it in the age of the internet. So, how do you go about it?
Understand Google’s recruitment plan
Google is transforming the landscape faster than traditional platforms such as Monster, Glassdoor, and Indeed. As a result, the platform offers an improved experience for candidates searching for jobs.
Considering that close to 30 percent of searches are related to jobs, you will want to put on a marketing hat that will enable you to share the vast traffic which exceeds 300 million searches in a month.
Provide more information than other companies
You might need to adopt transparency to get favored by current job search algorithms. For example, Google has learned what makes applicants click an ad. Now, you need a new way of competing with other businesses.
For starters, in your ads, provide more information about the salary, your business’s specific location, and give detailed information regarding the required skills, qualifications, and responsibilities. This approach will help you rank better in search results.
Understand what schema markup can do for your business
Schema markup refers to code that gives search engines clues about what your entities are all about. For example, have you noticed that it is pretty challenging to tell apart certain fruits when they are cut apart? Similarly, search engines might find it difficult to tell apart entities with similar properties. Schema markup gives them context that makes it possible to differentiate similar entities so that they don’t confuse them for one another.
Through schema markup, Google can understand that they are dealing with a person whose name matches that p shares a name with a place, movie, or book.
It is not complicated to use schema markup; numerous generators eliminate the need to do it manually. All you need to do is fill out the relevant fields and generate the schema data. For example, your job lists consist of areas such as responsibilities, description, and salary. Once you are done filling in the details, you can use the preview option to get a feel of the ad’s appearance when viewed by an applicant.
Use Google Rich Card report to appraise your efforts.
This report points out and helps fix errors related to Google’s findings on your website. It also suggests areas that could be improved by providing more information.
To access the report, open a Google Search Console account then follow the instructions. The rich cards report will outline structured data such as job postings and reviews appearing in search results.
At this point, applicants will be flowing to your site at a steady pace. You will have to call on your skills to do the necessary.
Google is a powerful tool, and this article should help you utilize this tool in a more efficient way. HireBeat is an HR software company that aims to simplify your recruiting process and match you with the perfect candidates.